diff --git a/env.d.ts b/env.d.ts
index 75daf8d..3e7eed2 100644
--- a/env.d.ts
+++ b/env.d.ts
@@ -11,6 +11,10 @@ declare module "*.txt" {
 declare namespace Cloudflare {
   interface Env {
     DPRINT_PLUGINS_GH_TOKEN?: string;
+    // account id and a token with Account Analytics read access, used to query
+    // download counts back out of the analytics engine dataset
+    CLOUDFLARE_ACCOUNT_ID?: string;
+    DPRINT_PLUGINS_ANALYTICS_TOKEN?: string;
     PLUGIN_CACHE: R2Bucket;
     DPRINT_PLUGIN_DOWNLOAD_ANALYTICS: AnalyticsEngineDataset;
   }
diff --git a/home.tsx b/home.tsx
index 349b401..11e10f3 100644
--- a/home.tsx
+++ b/home.tsx
@@ -71,7 +71,7 @@ function renderPlugins(data: PluginsData) {
       <div id="plugins-header">
         <div>Name</div>
         <div>Latest URL</div>
-        <div>Downloads</div>
+        <div>Downloads (30d)</div>
         <div></div>
       </div>
       {data.latest.map((plugin) => renderPlugin(plugin))}
diff --git a/plugins.ts b/plugins.ts
index 1d28232..06a1eb8 100644
--- a/plugins.ts
+++ b/plugins.ts
@@ -149,7 +149,10 @@ export async function getLatestInfo(username: string, repoName: string, origin:
       : `${origin}/${username}/${displayRepoName}-${releaseInfo.tagName}.${extension}`,
     version: releaseInfo.tagName.replace(/^v/, ""),
     checksum: releaseInfo.checksum,
-    downloadCount: releaseInfo.downloadCount,
+    // identifies this plugin's download analytics: the `username/repo` key that
+    // downloads are recorded under and the tag of the latest release
+    downloadKey: `${username}/${repoName}`,
+    tag: releaseInfo.tagName,
   };
 }
 
diff --git a/readInfoFile.ts b/readInfoFile.ts
index 3125593..d623ae2 100644
--- a/readInfoFile.ts
+++ b/readInfoFile.ts
@@ -1,7 +1,7 @@
 import { env } from "cloudflare:workers";
 import infoJson from "./info.json" with { type: "json" };
 import { getLatestInfo } from "./plugins.js";
-import { getAllDownloadCount } from "./utils/github.js";
+import { getDownloadCounts, type PluginDownloadCounts } from "./utils/analytics.js";
 
 // only typing what's used on the server
 export interface PluginsData {
@@ -125,6 +125,7 @@ async function buildInfoFile(origin: string): Promise<Readonly<PluginsData>> {
   };
 
   async function getLatest(latest: typeof infoJson.latest) {
+    const downloadCounts = await getDownloadCounts();
     const results = [];
     for (const plugin of latest) {
       const [username, pluginName] = plugin.name.split("/");
@@ -132,15 +133,14 @@ async function buildInfoFile(origin: string): Promise<Readonly<PluginsData>> {
         ? await getLatestInfo(username, pluginName, origin)
         : await getLatestInfo("dprint", plugin.name, origin);
       if (info != null) {
+        const counts = downloadCounts.get(info.downloadKey);
         results.push({
           ...plugin,
           version: info.version,
           url: info.url,
           downloadCount: {
-            currentVersion: info.downloadCount,
-            allVersions: pluginName
-              ? await getAllDownloadCount(username, pluginName)
-              : await getAllDownloadCount("dprint", plugin.name),
+            currentVersion: currentVersionDownloads(counts, info.tag),
+            allVersions: counts?.allVersions ?? 0,
           },
         });
       }
@@ -148,3 +148,12 @@ async function buildInfoFile(origin: string): Promise<Readonly<PluginsData>> {
     return results;
   }
 }
+
+// downloads of the latest release over the last 30 days, counting both the exact
+// version tag and the "latest" alias (which always resolves to the current release)
+function currentVersionDownloads(counts: PluginDownloadCounts | undefined, tag: string) {
+  if (counts == null) {
+    return 0;
+  }
+  return (counts.byTag.get(tag) ?? 0) + (counts.byTag.get("latest") ?? 0);
+}
diff --git a/utils/analytics.ts b/utils/analytics.ts
new file mode 100644
index 0000000..da747f2
--- /dev/null
+++ b/utils/analytics.ts
@@ -0,0 +1,86 @@
+import { env } from "cloudflare:workers";
+import { fetchWithRetries } from "./fetchWithRetries.js";
+import { LazyExpirableValue } from "./LazyExpirableValue.js";
+
+// download counts come from the Analytics Engine dataset that each plugin
+// download writes a data point to (see trackPluginDownload in handleRequest.ts).
+// the dataset only retains roughly the last 90 days, so these are downloads over
+// the trailing 30 days ("monthly") rather than all-time totals.
+
+export interface PluginDownloadCounts {
+  // downloads over the last 30 days across every version
+  allVersions: number;
+  // downloads over the last 30 days keyed by the tag that appeared in the request
+  // url (a version like "0.1.0" or the "latest" alias)
+  byTag: Map<string, number>;
+}
+
+const DATASET = "dprint-plugin-downloads";
+const WINDOW_DAYS = 30;
+
+const downloadCounts = new LazyExpirableValue<Map<string, PluginDownloadCounts>>({
+  expiryMs: 5 * 60 * 1_000, // keep for 5 minutes
+  createValue: queryDownloadCounts,
+});
+
+/** Gets the download counts per plugin keyed by `username/repo`. */
+export async function getDownloadCounts(): Promise<Map<string, PluginDownloadCounts>> {
+  try {
+    return await downloadCounts.getValue();
+  } catch (err) {
+    // don't let analytics being unavailable break the info file build
+    console.error("Failed to get download counts from analytics.", err);
+    return new Map();
+  }
+}
+
+async function queryDownloadCounts(): Promise<Map<string, PluginDownloadCounts>> {
+  const accountId = env.CLOUDFLARE_ACCOUNT_ID;
+  const token = env.DPRINT_PLUGINS_ANALYTICS_TOKEN;
+  const result = new Map<string, PluginDownloadCounts>();
+  if (accountId == null || token == null) {
+    console.warn("Analytics credentials not configured. Skipping download counts.");
+    return result;
+  }
+
+  // index1 is `username/repo`, blob1 is the tag, double1 is 1 per download
+  const query = `SELECT index1 AS plugin, blob1 AS tag, sum(_sample_interval * double1) AS downloads`
+    + ` FROM "${DATASET}"`
+    + ` WHERE timestamp > NOW() - INTERVAL '${WINDOW_DAYS}' DAY`
+    + ` GROUP BY plugin, tag LIMIT 10000`;
+  const response = await fetchWithRetries(
+    `https://api.cloudflare.com/client/v4/accounts/${accountId}/analytics_engine/sql`,
+    {
+      method: "POST",
+      headers: {
+        "authorization": `Bearer ${token}`,
+        "content-type": "text/plain",
+      },
+      body: query,
+    },
+  );
+  if (!response.ok) {
+    const text = await response.text();
+    throw new Error(`Analytics query failed: ${response.status}\n\n${text}`);
+  }
+
+  const body = await response.json() as {
+    data: { plugin: string; tag: string; downloads: number | string }[];
+  };
+  for (const row of body.data) {
+    const downloads = Number(row.downloads) || 0;
+    const counts = getOrCreateCounts(result, row.plugin);
+    counts.allVersions += downloads;
+    counts.byTag.set(row.tag, (counts.byTag.get(row.tag) ?? 0) + downloads);
+  }
+  return result;
+}
+
+function getOrCreateCounts(map: Map<string, PluginDownloadCounts>, plugin: string) {
+  let counts = map.get(plugin);
+  if (counts == null) {
+    counts = { allVersions: 0, byTag: new Map() };
+    map.set(plugin, counts);
+  }
+  return counts;
+}
diff --git a/utils/github.ts b/utils/github.ts
index d22b837..fecc9a7 100644
--- a/utils/github.ts
+++ b/utils/github.ts
@@ -37,7 +37,6 @@ export interface ReleaseInfo {
   tagName: string;
   checksum: string | undefined;
   kind: "wasm" | "process";
-  downloadCount: number;
 }
 
 export async function getLatestReleaseInfo(username: string, repoName: string) {
@@ -54,7 +53,6 @@ function getReleaseInfo(data: GitHubRelease): ReleaseInfo {
     tagName: data.tag_name,
     checksum: getChecksum(),
     kind: getPluginKind(),
-    downloadCount: getDownloadCount(data.assets),
   };
 
   function getChecksum() {
@@ -93,21 +91,11 @@ function getReleaseInfo(data: GitHubRelease): ReleaseInfo {
   }
 }
 
-function getDownloadCount(assets: ReleaseAsset[]) {
-  return assets.find(({ name }) => name === "plugin.wasm" || name === "plugin.json")?.download_count ?? 0;
-}
-
 interface ReleaseAsset {
   name: string;
-  download_count: number;
   digest: string | null;
 }
 
-export async function getAllDownloadCount(username: string, repoName: string) {
-  const releases = await getReleasesData(username, repoName);
-  return releases?.reduce((total, current) => total + getDownloadCount(current.assets), 0) ?? 0;
-}
-
 interface GitHubRelease {
   tag_name: string;
   body: string;
diff --git a/utils/mod.ts b/utils/mod.ts
index e48b202..95c4b1a 100644
--- a/utils/mod.ts
+++ b/utils/mod.ts
@@ -1,3 +1,4 @@
+export * from "./analytics.js";
 export * from "./asyncLazy.js";
 export * from "./github.js";
 export * from "./version.js";